Course Specific Research Support for BA 289: Home

The purpose of this page is to link curriculum requirements, for developmentally-appropriate and discipline-specific research skills, to matching library instruction and information literacy support outcomes

Marketing Capstone course outcomes related to research skills:

Other indicators of required research or information seeking:

From the Course Activities:

  1. Development of research plan related to marketing plan objectives
  2. Implementation of basic secondary and primary research including use of research tools and communication of research findings

From the Outcomes Assessment Strategies:

"A written planning document."

Bridging competencies to support research and information seeking at this level:

  • Differentiate fact from opinion and identify bias
  • Use background research to build context for a topic
  • Understand discipline-specific terms and concepts

Corresponding research and information seeking outcomes for BA 289

  1. Identify types of information  required  to develop a marketing plan
  2. Locate descriptions of current industry trends and markets and other relevant secondary sources
  3. Identify information providers for relevant data relevant for marketing a particular product or service

Librarian Instructional Objectives:

  1. Use  reliable sources for news about companies, industries, and market sectors including library databases
  2. Identify sources for aggregated market data for public use (perhaps beyond the holdings of PCC Library)
  3. Identify and use information from  local, state, and federal agencies and associations which support small business marketing

Knowledge Practices and Dispositions

Oregon Library Standards Learning Goals

Placement of courses on an Information Literacy Continuum

Courses Instructional Stages Student's Developmental Stage


Connecting to 

1. I know where the library is located and about some of the services provided.



Information Seeking

2. I can identify a topic, and identify useful information sources to read about it.

BA 101
BA 205

Literacy Skills

3. I can develop a topic statement, locate and use library sources, and begin  informational research.



BA 203
BA 223
BA 234

Academic or Career/
Technical Related

4. I evaluate the sources I have found for relevancy to my field, and I know who some of the experts are.

Inquiry and Exploration for

5. I can identify pro- and con-positions on a topic. I can identify the perspectives of various experts in a field.

BA 289
BA 292
BA 295

Discipline- or Area
of Study Specific

6. I can support my position on an issue with evidence. I can accurately summarize the scholarly or professional conversation.


Librarian Liaison to the Business SAC (Subject Area Committee)

Contact: Chau Hoang,  Librarian at the Southeast campus

For information about this page:

To update Course outcomes, contact: Pam Kessinger