Course Specific Research Support for BA 234: Home
International Marketing course outcomes related to research skills:
- BA 234 CCOGIdentify major governmental and non-governmental sources of information and import / export assistance and apply that
knowledge through development of marketing plans tied to global business activity and country-specific business conditions.
Develop basic workflow for international market planning and identify major components of a marketing plan such that they will be able to participate in entry-level support activities in a marketing department of a globally oriented business.
Identify sources of information on cultural and business practice differences between countries enabling students to prepare themselves to do business with foreign nationals from those countries or brief other business managers on proper protocols for conducting business in those countries.
Other indicators of required research or information seeking:
From the Course Activities:
"Government publications and periodicals will be utilized to supply current information about
the various subject areas comprising the course."
From the Outcome and Assessment Strategies:
"Evaluation procedures will vary among instructors but may be based on student performance on
examinations, reports, and research projects."
Bridging competencies to support research and information seeking at this level:
- Understand concepts of demographics and audience
- Determine the perspective of information providers
- Develop a multi-part search strategy, gleaning results to synthesize from various sources
Corresponding research and information seeking outcomes for BA 234
- Locate descriptions of local and international current industry trends and markets
- Locate reliable information sources for country statistics and cultural practices
- Identify governmental sources of local to global corporate data
- Identify types of information usually required for international marketing plans or for multi-national corporations, and sources for case studies and examples
Librarian Instructional Objectives:
- Use library databases and other reliable sources for news about companies, industries, and market sectors
- Locate U.S. government agencies which provide country factsheets, studies, or profiles of foreign countries; identify current sources which illustrate cultural and business practice differences between the United States and in foreign countries
- Search for professional, global, and local agencies which support international trade and identify their perspectives
- Locate aggregated data for publicly traded companies in library business databases
Knowledge Practices and Dispositions
Oregon Library Standards Learning Goals
Placement of courses on an Information Literacy Continuum
| Courses | Instructional Stages | Student's Developmental Stage |
|---|---|---|
|
|
Connecting to College |
1. I know where the library is located and about some of the services provided. |
|
|
Information Seeking |
2. I can identify a topic, and identify useful information sources to read about it. |
|
BA 101 |
Information Literacy Skills |
3. I can develop a topic statement, locate and use library sources, and begin informational research. |
|
BA 203 |
Academic or Career/ Technical Related |
4. I evaluate the sources I have found for relevancy to my field, and I know who some of the experts are. |
Inquiry and Exploration for Research |
5. I can identify pro- and con-positions on a topic. I can identify the perspectives of various experts in a field. |
|
|
BA 289 |
Discipline- or Area of Study Specific |
6. I can support my position on an issue with evidence. I can accurately summarize the scholarly or professional conversation. |
Business courses with outcomes related to research and information seeking
Librarian Liaison to the Business SAC (Subject Area Committee)
Contact: Chau Hoang, Librarian at the Southeast campus
For information about this page:
To update Course outcomes, contact: Pam Kessinger