Course Specific Research Support for BA 234: Home

Identify major governmental and non-governmental sources of information and import / export assistance and apply that knowledge through development of marketing plans tied to global business activity and country-specific business conditions.

Develop basic workflow for international market planning and identify major components of a marketing plan such that they will be able to participate in entry-level support activities in a marketing department of a globally oriented business.

Identify sources of information on cultural and business practice differences between countries enabling students to prepare themselves to do business with foreign nationals from those countries or brief other business managers on proper protocols for conducting business in those countries

Use skills, resources, and tools to inquire, think critically, and gain knowledge.

Use skills, resources, and tools to draw conclusions, make informed decisions, create new knowledge, and apply knowledge to new situations.