Course Specific Research Support for BA 223: Home
Principles of Marketing course outcomes related to research skills:
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BA 223 CCOGIdentify key stages of the market planning process in order to create marketing plans through development of key sections common to most plans, as well as execution of rudimentary primary and secondary research.
Use knowledge of elements of the marketing mix and the functional disciplines of marketing such as research and marketing communications in order to guide future course selections.
Other indicators of required research or information seeking:
From the Course Content:
"Target markets and information gathering."
Bridging competencies to support research and information seeking at this level:
- Understand concepts of demographics and audience
- Determine the perspective of information providers
- Develop a multi-part search strategy, gleaning results to synthesize from various sources
Corresponding research and information seeking outcomes for BA 223
- Identify types of information usually required in marketing plans and sources for case studies and examples
- Locate descriptions of current industry trends and markets
- Identify governmental sources of corporate data and support for developing marketing plans
Librarian Instructional Objectives:
- Locate aggregated data for publicly traded companies in library business databases
- Use library databases and other reliable sources for news about companies, industries, and market sectors
- Search for local, state, and federal agencies and associations which support small business marketing
Knowledge Practices and Dispositions
Oregon Library Standards Learning Goals
Placement of courses on an Information Literacy Continuum
| Courses | Instructional Stages | Student's Developmental Stage |
|---|---|---|
|
|
Connecting to College |
1. I know where the library is located and about some of the services provided. |
|
|
Information Seeking |
2. I can identify a topic, and identify useful information sources to read about it. |
|
BA 101 |
Information Literacy Skills |
3. I can develop a topic statement, locate and use library sources, and begin informational research. |
|
BA 203 |
Academic or Career/ Technical Related |
4. I evaluate the sources I have found for relevancy to my field, and I know who some of the experts are. |
Inquiry and Exploration for Research |
5. I can identify pro- and con-positions on a topic. I can identify the perspectives of various experts in a field. |
|
| BA 289 BA 295 |
Discipline- or Area of Study Specific |
6. I can support my position on an issue with evidence. I can accurately summarize the scholarly or professional conversation. |
Business courses with outcomes related to research and information seeking
Librarian Liaison to the Business SAC (Subject Area Committee)
Contact: Pam Kessinger, Librarian at the Rock Creek campus
For information about this page:
To update Course outcomes, contact: Pam Kessinger