Course Specific Research Support for BA 223: Home

The purpose of this page is to link curriculum requirements, for developmentally-appropriate and discipline-specific research skills, to matching library instruction and information literacy support outcomes

Principles of Marketing course outcomes related to research skills:

Other indicators of required research or information seeking:

From the Course Content:

"Use of market intelligence, market research, and competitive information to develop marketing strategies and responses."

Bridging competencies to support research and information seeking at this level:

  • Understand concepts of demographics and audience
  • Determine the perspective of information providers
  • Develop a multi-part search strategy, gleaning results to synthesize from various sources

Corresponding research and information seeking outcomes for BA 223

  1. Identify types of information usually required in marketing plans and sources for case studies and examples
  2. Locate descriptions of current industry trends and markets
  3. Identify governmental sources of corporate data and support for developing marketing plans

Librarian Instructional Objectives:

  1. Locate aggregated data for publicly traded companies in library business databases
  2. Use library databases and other reliable sources for news about companies, industries, and market sectors
  3. Search for local, state, and federal agencies and associations which support small business marketing

Knowledge Practices and Dispositions

Oregon Library Standards Learning Goals

Placement of courses on an Information Literacy Continuum

Courses Instructional Stages Student's Developmental Stage


Connecting to 

1. I know where the library is located and about some of the services provided.



Information Seeking

2. I can identify a topic, and identify useful information sources to read about it.

BA 101
BA 205

Literacy Skills

3. I can develop a topic statement, locate and use library sources, and begin  informational research.



BA 203
BA 223
BA 234

Academic or Career/
Technical Related

4. I evaluate the sources I have found for relevancy to my field, and I know who some of the experts are.

Inquiry and Exploration for

5. I can identify pro- and con-positions on a topic. I can identify the perspectives of various experts in a field.

BA 289
BA 292
BA 295

Discipline- or Area
of Study Specific

6. I can support my position on an issue with evidence. I can accurately summarize the scholarly or professional conversation.


Librarian Liaison to the Business SAC (Subject Area Committee)

Contact: Chau Hoang,  Librarian at the Southeast campus

For information about this page:

To update Course outcomes, contact: Pam Kessinger