BA 150, 250 & 278 - Sickert: Company & Industry Info

Resources for entrepreneurship

Research Tips

  1. Company's website: mission, vision, values (as available), 10-K/Annual Report, media/news/press releases.
    • Not all companies have a "mission/vision/value statement" per se, but you can get a general idea from their website or annual report/10-K (if public) about what they do/who they are, where they want to go, and what they stand for.
  2. ​Information on public companies is much more readily available than info on private companies or subsidiaries
  3. SWOTs may be part of a company's profile and readily available. 

Company Profiles

Business Articles

Resources at Multnomah County Library

If you have a Multnomah County Library card, you can also access their resources.  They have a variety of business databases, including some that PCC doesn't have.  

Multnomah County Library Databases - Choose "Local Business" in the "Topics" box

Company profiles and other specialized tools

Market and Industry Research

Industry Classifications

When researching industry information, it is helpful to find the NAICS or SIC code for that industry, though all the industry databases also allow a keyword search. You can search some databases by NAICS and/or SIC code to get industry information.

Industry and Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. 

Databases for Market Research


Corporate Accountability Watch

Corporate Social Responsibility

Sustainability report or corporate social responsibility report, if issued, can be found on the company website. Other resources include: