Marketing: Citations and Style

Guide to research and resources related to Marketing

Do you need to cite?

Flowchart describing the need to cite when using ideas or words from others

Chicago Manual of Style, Notes and Bibliography

Generate citations at the click of a button

The library catalog and some library databases have built-in citation generators, which allow you to simply click on a "Cite" button to get the citation for that article or book in various formats. You can usually find this useful feature, if it is available, on the page for the specific article or book. Always double-check the citations from citation generators, as these automated tools are known to occasionally produce errors (for example, formatting the author's name or title in all capital letters). 

In the EBSCO databases, the "Cite" tool is indicated by a quotation mark icon and is located just above and to the right of the article title in the full record.

 

In our Library Catalog, the "citation" tool is located in the "Send to" area below the title, author, and location information in a full item record:

Citation buttons are also available in ProQuest databases, SIRS, CQ ResearcherGoogle Scholar, and most Gale Databases. If you're not sure how to find the citation, ask a librarian.