Marketing: Find Videos

"Thanks to social media, today's teens are able to directly interact with their culture—artists, celebrities, movies, brands, and even one another—in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In this program, author and FRONTLINE correspondent Douglas Rushkoff explores how the perennial teen's quest for identity and connection has migrated to social media—and exposes the game of cat-and-mouse that corporations are playing with these young consumers."