WR 121 Fierman Letter Genre: Finding Evidence
Tailor evidence to your audience
In order to effectively persuade your audience in an open letter or op-ed, you must support your claims and arguments with evidence from outside sources in addition to using personal experience.
To find convincing evidence, consider what kinds of information and sources would be most convincing to your audience. What do they already know? What do they care about? Whose voices are compelling to them? See "Tailoring an Argument to an Audience" for great guidance on this process.
This page provides guidance on where to look for different types of evidence based on your audience analysis.
Find opinions and testimony in the news
Find personal experiences and expert testimony
People you know -- reaching out to those in your personal, college or work life circles is a great start (think: Social Media connections, too!)
News or social media -- trending stories or interviews with people that have first-hand experience
TED Talks -- an example of where experts might be sharing viewpoints based on their experience
Interviews -- call an expert